Speaker Lab for (Badass) Women Business-Owners
Transform yourself, your business and the world
Come join me and an intimate group of powerhouse business owners
for a speaking journey like none other…

Is this you?

You’ve got a business. Your business has a mission. You’ve got a passion, something to say, a message that can change lives. You love what you do. You dream big.

Now you want to put your dreams into action, have an impact, grow your platform, build a larger audience.

You KNOW speaking is the way to get there.

You KNOW you’re an expert…but what you don’t know is how to put together your talk, deliver it like a pro, and get yourself booked solid for speaking gigs that lead to clients and opportunities.

You want your talk to sound like “YOU” and the sales talk formula just doesn’t cut it for you.

You want your inner BAD-ASS SPEAKER to finally have a voice the world hears.

Announcing the Speaker Lab
for (BadAss) Women Business Owners

A Deep Dive Mastermind that happens over the course of 4 months. You walk away with a talk you know in your bones, a plan for getting your talk out there in front of audiences you know you can serve, and a cohort of cheerleaders you can take with you on the journey forward.

We kick-off with a 3-day in person retreat, where you will work with an intimate group of powerhouse women, smart cookies & brave speakers who will be on your team as you finally step up to do THAT SPEAKING THING you’ve been meaning to do for months. (Did you say years? OK years)

I’ll show you how to craft a dynamite talk, and deliver it with confidence, power, and the quirkiness that makes you YOU. We’ll dive into your stories, your wisdom, your genius, your expertise and we’ll gather it all together to craft the talk that will transform you, your business and the world.

Then we’ll build a strategy that gets your talk on its feet and out into the world–you’ll be BOOKED and SPEAKING and your audiences will know without a shadow of a doubt that YOU’RE the one for them.

And you won’t have to do any of it alone.


3-DAY RETREAT: We’ll stay together in a spacious home for 3 days and 3 nights. Yummy nutritious food will be prepared lovingly for us so we can stay focused on the work (and the play!) You get connected to yourself, your message, and your fellow travelers on the speaking journey. You’ll learn the science of how to engineer a talk while staying true to the mystery and intuition of crafting something that is uniquely yours.

We’ll play with voice, breath, emotion, gut-level truth, passion and dynamics. We’ll get you speaking from your heart and from your body so you’ll be connected and confident on stage.

We’ll do this three days in a row. Cuz I know you’ve got guts, but you’ve got 5 gazillion other things calling for your attention, so you get to TURN IT ALL OFF and focus on you and your message for 3 full days.

Our home for the weekend has private sleeping quarters, comfy work spaces, spacious outdoor access. We’ll eat together, work together, and dream together while we plunge forward into the nitty gritty of talk crafting and truth speaking.



After our three-day intensive, we’ll dive in together to fine-tune that talk, and put our heads and our hearts together to get your talk on its feet and out into the world. (That is what it’s all about, right?)

So your talk does the work its meant to do, and you can do the work you’re meant to do.

You’ll get two months to let your talk simmer and stew, one-on-ones with me (in person or via Skype), get-it-done work days, and virtual masterminds with your cohort. You’ll get practice sessions and accountability partners to keep you on track

Yep. Sometimes you just need one on one support. You get my mind and heart on your talk and business for four 60-minute sessions any time during the program to tweak what’s not quite working, dive into unanswered questions, or take on those inner demons. 4 hours: all yours. 
Yes! You get to deliver your talk! In front of a live audience! This is where the rubber hits the road. This is what makes this program like none other. Hundreds of coaches out there will take you through the steps of crafting a talk, but crafting a talk behind your computer screen is not going to take on your demons the way getting on your feet in front of AN ACTUAL AUDIENCE will. Pro videographer included! 
Two afternoons of online virtual support, plus weekly Get It Done days during Strategic Speaking. You’ll state your intention to the group at the top of each work session, then off you go to make it happen. Nothing screams “GET IT DONE” like a little bit of accountability. 
Additional ongoing support meetings with your team to get other minds on your business and your talk. So your talk gets to have the life it was meant to have. You bring your questions to the group. You walk away with answers, or at least better questions.  
After you deliver your talk, you’ll get another 45 days of mastermind support to get that talk out into the world. You get access to my Strategic Speaking online course to guide you through the step by step process of picking up the phone, making the call, sending the email, getting your talk booked.

3-day retreat, with lodging and nutritious, tasty food prepared for you
4 1:1 sessions with Johanna
5 group mastermind sessions 
(Focus on topics such as copywriting, overcoming resistance, ongoing strategy questions, clarifying your message, honing in on your call to action, finding your audience etc) 
Virtual Get-It-Done Days to keep you moving forward
Public event to deliver your talk

Professional, sharable video of your talk
Strategy and support for getting your talk booked
Participation in online course “Strategic Speaking”
Private FB group
Email access to Johanna
(for Q’s between sessions)
Accountability partner

Accountability journal
PLUS Lifetime access to online content:
Strategic Speaking” & “Craft Your Talk”

Limited to 6 participants.
Click HERE to set up a time to talk.
Or email Johanna with questions


YES you’ll walk away with a talk, but here are the real deal take-aways that will be yours for life


A MINDSET that’s on your side: we’ll tackle those demons that keep you small. Either that or invite them to tea. Either way you’ll leave with a handle on how to not let those demons Velcro themselves to the driver’s seat and keep you sitting in back.

A BODY that won’t betray you: You’ll learn how to channel, harness, and USE all those fears & nerves & sweats & anxieties that have convinced you to stay small in the name of “what if I start to sweat profusely in the middle of my talk?” No worries there. And I’m not selling deodorant.

A LOVE AFFAIR with yourself and your business: Seriously. That’s what happens when you speak the truth & tell the story of the mountains you moved to get where you are. You find yourself saying “Oh, there I am. Where have I been all this time?” You fall in love. That’s right. No more hiding. Thank God.

A MAP for the next talk you want to craft: And the one after that. And the one after that. Not a formula. A map. With guideposts and Danger Zones identified. So you know which way to go. Because after you give this talk I promise you there will be more. And you’ll know exactly how to make it happen.

A STRATEGY for how this talks fits into your business and how to get it out there: Because let’s face it. All the personal transformation you can wrangle won’t be worth nuthin if you don’t get your talk out there. And knowing just how it fits into your marketing pipeline is something we’ll hash out till it’s just right.

MAGNETIC LANGUAGE that draws your customer in, makes her know beyond a shadow of a doubt that you’re the one for her. Not just in the talk itself, but in your promotional materials, your title, your intro, and all the pieces that fit together to give you an oooh la la package that’s impossible to turn down.

And probably some LIFE LONG FRIENDS & COLLEAGUES, too.


• This isn’t a huge hotel conference room with fluorescent lights and dry chicken and everybody trying to sell you something and that exhausted feeling you have after fending off all the business cards being crammed in your face from business owners thirsty for more business.

• This isn’t a get rich quick scheme or a sure fire way to six figures. Speaking will help you grow your business, and attract clients to you for sure, but this is not a scheme to get you there quick. The speaking journey takes commitment and resilience and determination and willingness to step into the arena with your heart open and willing to fail. (But you gotta be willing to fly, too.)

• This isn’t a course on how to craft a sales talk. We’ll talk about making an offer, and leveraging your talk, and how to speak directly to your audience so they say “Please oh please tell me more.” But the sales formula that makes your audience sick to their stomach cuz you’ve touched the “must buy now or else I’ll die” nerve? This is not that.

• This isn’t you making dinner for your kids or doing the grocery shopping or you schlepping to and from a dreary office or going to the same old networking event again. It’s something different. And when you do something different you get a different view on things. You see things you wouldn’t have seen in your run-of-the-mill-day-to-day-grind.


• A big bold investment in yourself and your business. The kind that makes the people around you say “Wow. She’s a person who makes big bold investments in herself and her business. Good for her.”

• A program that takes you step by step through the process of clarifying, identifying and uncovering your message, finding the best stories to tell, crafting & delivering the talk, centering it in your business marketing, getting it out there, and watching your business, your passion and your life expand by leaps & bounds

• A decision you get to make to commit to yourself and your business. To take a grand leap forward. To believe in yourself. To do the work you’ve been putting off.

• An opportunity to take on your ugliest demons, and find the golden treasures they’re protecting.

• A chance to build authentic connections with a crew of dynamite women just like yourself. But not you. Or your mom or your best friend. New friends. New collaborators. New strategic partners. New perspectives.



April 26-29
Thursday arrive 6pm (light dinner & short welcome meeting)
Friday work sessions: 9-12, 2:30-5:30, 7:30-9:30 (B, L, D)
Saturday work sessions 9-12, 2:30-5:30, 7:30-9:30 (B, L, D)
Sunday work sessions: 9-12, 2-5 (B, L)
(Times subject to change…we’ll roll with the energy of the group as we go)
(Delicious, nutritious meals lovingly prepared for you throughout the retreat) 

Dates TBD, 9-1 MT:


Dates TBD
4 Virtual Q&A/ Mastermind Calls

Friday June 15, 10-5
Workshop to rehearse & fine-tune your talk

Saturday, June 16, 7-9:30
Final Showcase–Deliver Your Talk!

June 18-August 3
Strategic Speaking:
45 days of action steps
to get your talk booked and out in the world
6 virtual GET IT DONE days, Thursdays 2:30-4pm MT

August 3, 2-4 MT: Celebration call

CLICK HERE to schedule a time to talk to Johanna
Or email Johanna with questions



While I initially was hoping to work with Johanna 1:1, I’m so glad I participated in the Women Who Speak Retreat & Mastermind. I was hesitant about being in a group setting to work on something I was so scared to do – SPEAK! I thought I’d be nervous and uncomfortable. And thankfully I was just that. Because that’s exactly what I needed to truly take the first powerful step into owning my voice – to speak it out loud, in front of real people. Johanna created a safe place for us all to spread our wings and land safely. She is kind and empathetic but also pushed us to stretch (way) beyond our comfort zones. And I’m so glad she did. Eight weeks later, I have two speaking engagements booked!
~Shannon Guild, Brand Strategist, Papermoon

I wasn’t even sure what I wanted to speak about when I first contacted Johanna about her Women who speak Intensive. I had many doubts that I could find a topic that was worth sharing, and even if I did, my confidence in speaking was zero. My journey with Johanna and Women Who Speak has been incredible. Not only have I discovered what I want to share with the world, I am taking action with speaking and have confidence and momentum to keep going. On this wonderful journey, I learned how to cultivate my story, my skills and new ways to connect with others. Johanna is a gifted guide and instructor. Highly recommend!

~Jill Krush, psychotherapist

After being a Toastmaster for years, I already knew basic mechanics and skills for speech writing and delivery. Working with Johanna, I learned so much more. I learned to craft a speech from my personal stories, my unique authority, and my vulnerability. I learned to deliver it from my heart and touch the audience with my emotion. Way beyond mechanics, I learned to connect with my audience.

~Lori Sandler, Mother and Speaker

I wanted to create a talk in order to increase the visibility of my business. In spite of the fact that I love what I do, and love talking about what I do, figuring out what I wanted to say somehow felt like an impossible task. Johanna’s unique approach to speech-crafting took me on a journey from confusion to clarity. Now I feel emboldened by having faced a fear, gone through a rich creative process, and having shared aspects of my being that often stay hidden.

~Rafia Sharon Rebeck, Psychotherapist

In my experience, Johanna carries a gift beyond what she teaches as tools, techniques, awareness, etc. She offers an essence that can take a novice or a pro into a secret, alive place within themselves that had been cordoned off…helping to set a spark of aliveness to that formerly blocked Voice of self. Go! Give yourself that gift.

~Susan Grace, artist and coach